10 Small Business SEO Mistakes You Must Avoid

Posted On April 4, 2019

10 Small Business SEO Mistakes You Must Avoid

 

Why You Need to Stay on The Good Side of Google!

In 2019 search engine optimization needs to be part of an overall diversified digital marketing strategy. SEO will push your website toward the top of organic search results. If done correctly it can have your website ranking at or near the top. But you need to avoid making common small business SEO mistakes along the way!

Let’s take a look at why SEO is so important for small business marketing. According to Search Engine Journal:

  • 75% of all online users never scroll past the first page
  • 70% of all links clicked on by visitors are organic, not paid
  • The top 3 search results get 61% of all search clicks
  • SEO generated leads have an average close rate of 6%

As you can see SEO is definitely an effective digital marketing strategy. But it is also a fairly complex process involving a number of steps. To get the best possible results you must avoid making common small business SEO mistakes!

ESPRESSO.digital - Wrong Way SEO

10 Small Business SEO Mistakes

 

1 – Keyword Stuffing

Keywords are important to your overall SEO success. But recent Google algorithm changes make them less important than before. And using too many keywords will attract Google’s attention, and potentially get you de-indexed!

Solution: Use One focus keyword and One Related Keyword or phrase per page.

 

2 – Broken Links

A broken link is defined as a hyperlink that is not pointing to the intended page or location. Having broken links will earn you a bad reputation on Google and other search engines.

Solution: Regularly check for and repair broken links using a Broken Link Checker. Even better, WordPress users can simply use this Broken Link Checker Plugin.

 

3 – Copying Content

Stealing ANY content from a competitor or any other website is not only not nice, it is actually ILLEGAL! Yes, Google and humans may not notice right away. But Google will eventually notice, and penalize your site accordingly.

Solution: Take the time and create your own unique and engaging content.

 

4 – Duplicate Content

I am not sure why you would really want to do this, but never duplicate a page on your own business website. Google and other search engines will most often only index one page anyway. Plus you want unique content on each page in order to provide the best overall user experience.

Solution: Write unique copy and create unique content for each page on your site. This will increase user engagement and time spent on site.

 

5 – Poor Quality Content

Only great content is King. Poor quality content that has been hastily created for the sake of creating content will not do well. The same goes for content created by amateurs instead of professionals.

Solution: Create a solid content strategy before creating any content. Identify relevant topics of interest to your audience. Write informative and engaging content, and be sure to proofread it!

 

6 – Duplicate Title Tags

Don’t be lazy! Avoid using the same page titles on different pages. Be aware that some CMS systems, including WordPress and Drupal, may auto-generate titles for you. Be sure to use the actual page or post title instead.

Solution: Create unique page titles that allow search engines to index your site correctly, make sense to end users, and tell crawlers about your relevant content.

 

7 – Duplicate Meta Descriptions

Once again, don’t be lazy! Don’t forget that your page Meta description shows up in the search engine results page (SERP) snippet as well. Make sure you make it as descriptive as you can in order to stand out from your competitors.

Solution: Create persuasive and descriptive Meta description within the 156-character limit.

 

8 – Non Credible Links

Creating backlinks is still a relevant SEO strategy. But only if you use high-quality links! Linking to pages that have a low or very low page rank has absolutely no value or credibility.

Solution: Think quality rather than quantity! Focus on high PR sites and authoritative industry blogs.

 

9 – Not Using Analytics

Not using website analytics like Google Analytics makes absolutely no sense to me. How can you measure the impact your SEO is having on your overall digital marketing strategy without some form of measurement and performance tracking?

Solution: Install and configure Google Analytics and Webmaster Tools for your website.

 

10 – Optimizing the Wrong Keywords

Don’t waste your time optimizing your business website for keywords that have nothing to do with your business or the expectations of your audience.

Solution: Use only keywords and phrases that people are actually searching for. Keyword Research can provide big rewards.

ESPRESSO.digital - Avoiding SEO Mistakes

Avoiding Small Business SEO Mistakes

If you are lucky you did not make any of our common small business SEO mistakes. Good for you, you may go home now! But those of you who did make one or more small business SEO mistakes better think about fixing them. The longer you wait the further ahead your competitors will be.

Fixing many of our small business SEO mistakes is pretty straightforward. If you already do some or all of your small business digital marketing you should have no problem fixing them. In some cases you may need the help of your web designer, a search engine expert, and possibly a good copywriter.

For a more comprehensive guide on search engine optimization and how to get more targeted high-quality website traffic check out this 2019 SEO Guide from our friends at Cardinal Digital Marketing.

If you need some more help avoiding small business SEO mistakes check out these posts on our blog:

Fixing existing small business SEO mistakes is only the beginning. In order to keep your business website ranking highly you need to avoid these common small business SEO mistakes in the future as well. For many of you this will become second nature. But if you are already uncomfortable with SEO you may be better off engaging professional help. We are here to help.

Did You Make Any Small Business SEO Mistakes?

Did you make any of our small business SEO mistakes yourself? If so, how did you fix them? Did our suggestions help you improve your search rankings? Please feel free to let us know so our audience can benefit as well, and grab our feed so you don’t miss our next post! And feel free to share our post with your audience!

Thank you! We appreciate your help to end bad business websites, one pixel at a time!

By Editor
Espresso Digital Blog
@EspressoDigBlog

Written by Editor

We are a group of people in Tokyo and Sendai, Japan. Individually we are designers, strategists, creative technologists, and consultants. As a team we are focused on WordPress, E-Commerce, UX / UI Design, Search Engine Optimization, Website Optimization and Digital Marketing, and we love writing about these topics.

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4 Comments

  1. Avatar

    Hi Gregor
    Indeed a great post about SEO mistakes.
    According to me, Search engine optimization is something which can make our future If we do it the right way.
    You have listed most common seo mistakes which almost every blogger is doing.
    In order to rank instantly in SERPs, people are trying un-ethical SEO strategies like keyword stuffing, building low quality or spam links.
    Keyword stuffing is the most common and worst SEO mistake I have ever seen. People think that filling the article with so many keywords will help them to rank fast.
    But It is wrong, Nowadays Google is very much strict for such webmasters and rolling regular updates to kill these webmaster’s work.
    Copying articles from other site is also a most common seo mistake and I had also did this mistake when I started my blogging carrier But now I have completely avoided it.
    I am completely against keyword stuffing and copying content.
    Thanks for listing all the mistakes here so that people can learn about these mistakes and can try to avoid them. 😀

    Reply
    • Avatar

      Hi David,
      thanks for your kind words. I am happy you found this helpful, and hope that other bloggers and content marketers will benefit as well. Stay in touch, and let me know if you run into any problems or have any questions. Happy blogging!
      Gregor

      Reply
  2. Avatar

    Hello,
    Well, Greatly described points about SEO mistakes, we make or have made in our past.
    When it started my career in blogging, the only thing I know, was writing article and building links, but majority of my articles were full of keywords and the links I was building was just spam links with optimized anchor texts.
    Also, I was not aware of internal links important, but with time everything has improved and these days, I rarely make any SEO mistake.
    But, still a huge number of newbies are making these mistakes and I sadly say, that they are wasting their valuable time.
    So, considering this, a brilliant post written, it will help many out there, searching for this.
    Keep up the good work.
    Cheers.

    Reply
    • Avatar

      Hi Rubel,
      thanks for commenting. You outline exactly the reasons I wrote this post. Hopefully it will help more people become seasoned bloggers like yourself. Stay in touch, and feel free to reach out if you have any questions.
      Gregor

      Reply

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