Small Business Holiday Marketing Tips for 2019
Christmas is Coming! Is Your Small Business Ready?
The days when you could start your holiday marketing in December are long gone. Regardless of what service or merchandise you provide, in 2019 you will have stiff competition, both online and for local shoppers. And you can bet your competitors are already plotting their first moves. To help you compete here are some of our favorite small business holiday marketing tips.
In 2019 US retail sales will climb 3.8% to $1.008 trillion, making it the first-ever trillion-dollar holiday season, while US retail ecommerce spending will rise 13.2% to $135.35 billion. eMarketer
Keep in mind that you do not have to do everything on this list in order to have a successful holiday marketing campaign. Pick the ones that best fit your business and personality and start there. The idea is to have fun and be yourself, and at the same time generate more business by reaching out to your consumers.
19 Small Business Holiday Marketing Tips
Go Ahead. Decorate!
It’s Christmas, so dig out the ornaments and spruce up for the holidays. This includes everything from adding a few Christmas related images to your website, a few snowflakes for your email template, and adding a holiday themed profile image to your social accounts. And don’t forget your store locations!
Listen to Your Consumer!
Ask your customers what they want. It really is that simple! Do they want the latest gadget, or are they more interested in money-saving coupons? Post an online survey on SurveyMonkey or use your business website to survey your customers. Target your marketing campaign and messaging accordingly.
Shoppers are expected to spend 5% more this year than they did last year, a new survey says. CNBC
Talk to Your Business Neighbors
Christmas is a time for people to come together, and that includes local shop owners. In fact, many small businesses collaborate with neighboring shops to create fun holiday shopping events for the local community. Work with your fellow small business owners to plan an event that celebrates the season, while encouraging residents to shop local instead of hitting the department stores.
For example, you could arrange for a tree-lighting ceremony, a visit from Santa, or a street-wide raffle event. And of course every store should feature holiday decorations and offer plenty of treats and sweets for the kids to enjoy while their parents shop.
Design an Effective Landing Page!
Your ultimate goal is to encourage a purchase. Make that as easy as possible. Any landing page on your business website needs to focus on that goal. Your landing pages should be simple and direct, and focus on one product or service. Feel free to ornament, but don’t let seasonal decorations detract from the main purchase. Check out these tips for designing an effective landing page.
Branding is crucial at this point of year. You want your audience to identify your business and relate it to the campaign they saw. Ensure your Christmas branding is across all of your marketing material from your website, social media (posts as well as cover photos etc.), electronic direct mail, in-store point-of-sale and (if applicable) packaging. Make sure to incorporate a special Christmas hashtag for your brand, so that you can easily find and share customer’s gifts after they are opened on Christmas day.
Give Your Customers a Sneak Peek!
Promote your holiday specials early, before all your competitors do! Host a preview sale, or other special event at your location, or feature a special offer combined with a teaser image or video clip online.
Be cool and give your customers a glimpse behind the scenes. Showcase your festive brand, or perhaps your awesome customers. Show how easy and fun it is to prepare for the holidays with you and your team.
Make Them Feel Special!
Offer existing customers exclusive deals. Simple things like “Free Holiday Shipping” or a special coupon, code, or even discount on a future purchase work best. Offering your customers a deal that your competitors don’t will entice consumers to buy from you.
Send Them a Card!
This may sound strange in the digital age. But sending an actual holiday card can really make your business stand out. Thank your customers for their support and loyalty and wish them a happy holiday. This can have a big impact!
Customize Your Email!
Start reflecting the changing of the season. Simply by including autumn and holiday-themed headers can make a big difference. Visual clues are important to get your customers in the mood to purchase.
Be sure to engage your customers through all of your social media channels. Get consumers excited about your brand. Social contests like ugly holiday sweater or cutest pet costume contests are a great way to engage your audience and collect email subscribers.
Don’t Forget Pinterest!
Speaking of social media, don’t forget that Pinterest has been proven to drive online sales better than other social channels. Create a holiday-themed Pinterest board that promotes your seasonal offerings and products. Be sure to include the URLs for all your holiday campaigns.
Have A Holiday Party!
One evening during the holiday season you should extend your regular hours, or invite your customers to a private event at your store. Give them a special incentive discount only valid for this one event. Even if you do not have a physical location think about having a cyber event, such as a Google Hangout or TweetChat
Create a Giveaway
Giving away branded gifts prior to the holidays is a great way to prepare for the coming season while reminding customers of upcoming sales. When choosing your giveaway items, try to brainstorm products that your customers will want to keep in their homes for the long haul. While everyone loves candy, most people will opt to eat this gift or throw it away within a few days.
On the other hand, branded magnets, ornaments, coffee mugs, and notepads tend to linger a little longer in the home. Print up a batch of gifts featuring your business name and the dates of important events, like parties or holiday sales, and boost the number of shoppers in your store. You can also give away branded holiday items to shoppers who sign up for your newsletter or purchase goods on your e-commerce site.
Don’t Make Everything Promotional!
Stand out by sometimes NOT posting or sending out sales messages. They bombard everyone in the holiday season. Give your subscribers and customers a break and instead post a team picture in Santa hats or your neighborhood decorated for the season.
This is the age of personalization. Make sure your messaging is targeted to specific segments of your audience. And make sure to include the recipient’s name. “Merry Christmas Jennifer” is so much more heartwarming than “Dear Customer.” Maybe even include a picture of your holiday party to show them how you and your team celebrate the holidays.
Don’t Forget Cyber Monday!
Even if you are a primarily brick-and-mortar business you still need to cater to your online audience. Not everyone will flock to your store the moment the turkey gets cold. Today’s cost conscious consumer knows the best deals can be found the Monday after. Be sure to create an exclusive offer for your online audience.
Celebrate Small Business Saturday!
This Saturday is dedicated for small business owners just like you. Almost every city or small business association has special promotions, including special events and advertising and PR campaigns. Be sure your small business takes full advantage.
Plan for After The Holidays!
Today’s savvy consumers may even wait until after the holidays to complete their holiday shopping. Smaller crowds and bigger bargains are usually the incentive. Be sure to look beyond the traditional holiday marketing time frame to benefit from the entire season.
Now you have our favorite small business holiday marketing tips. Use them to plan and implement your own 2017 holiday marketing strategy and campaigns. Your own holiday marketing will depend on your particular business, industry, and location, so feel free to adjust as necessary.
Here are a few things that will help you implement our small business holiday marketing tips:
- Take a look at last year. What worked, and what didn’t?
- Ask your team for input. How can they help?
- Consider bringing in outside help if you need it.
- Create as much content as you can ahead of time.
- Determine a budget, and stick to it!
- Be yourself, and have fun!
Here are some tools that will make things easier for you:
- Email Service Providers: MailChimp, Constant Contact
- Social Media Tools: SproutSocial, HootSuite, AddThis, and Agorapulse
If you are still not sure how to do everything in our small business holiday marketing tips check out these posts on our ESPRESSO Shots Blog:
- Essential Social Media Holiday Marketing Tips to Attract More Consumers
- 30 Creative Ideas for Your Holiday Email Marketing
- Creating Effective Social Media Marketing Strategies
- Common Email Marketing Mistakes to Avoid
- 10 Tips for Writing the Perfect Email Newsletter
Of course, some of you just don’t have time to even think about any small business holiday marketing tips. Many small business owners are simply too busy. If that is the case we recommend that you hire an outside agency or professional to give you a hand. Not doing any small business holiday marketing is just not an option!
We Can Help With Small Business Holiday Marketing!
Contact us to learn more about our small business holiday marketing services, and how our highly caffeinated team can help you get ready for a busy holiday shopping season!
And let us know how our 2019 small business holiday marketing tips worked out for you? Did you have a favorite? Which one was most appealing to your target audience? Do you have anything to add to our small business holiday marketing tips? Please leave your comments below so our audience can benefit as well, and grab our feed so you don’t miss our next post! And give your audience an early Christmas present by sharing our small business holiday marketing tips with them!
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