SEO Copywriting: Tips For Writing Content That Ranks

Posted On January 29, 2017

SEO Copywriting: Tips For Writing Content That Ranks

Why SEO Copywriting Is Important

Let’s face it, no one is going to come to your website because you use a cool font or have a slick slide show transition. If you don’t have fresh, relevant and engaging content on your website you are losing the content marketing battle before you get started. And that’s why SEO copywriting skills are essential for content or search marketing in 2017!
SEO Copywriting is essential for creating the content you need for both the human visitors as well as the searchbots and spiders that crawl your website. And you need optimized content to get the most Content Marketing Benefits for Small Brands. Here is how you can implement your own SEO copywriting strategy.

9 SEO Copywriting Tips

1. Write for Humans – Optimize for Robots

Nobody wants to read SEO content, not even search engines! Google keeps reminding us that the search engine prefers natural content to obvious SEO stuff. Moreover, there is no point in great rankings if you content does not convert. The best SEO copywriting strategy is to focus on your target audience, and help the robots find your content.

2. Forget About Keyword Density

Keyword density is one of the most persistent SEO myths. Just to be clear, there is nothing to indicate that Google favors a certain keyword density over another. Of course it is important to use relevant keywords as part of your SEO copywriting strategy, but use them naturally. Keyword stuffing not only is a Black Hat SEO practice, it also makes your content impossible to read.
SEO Copywriting Past and Present

3. Use Related Keywords, Synonyms + Grammatical Variations

Google and other search engines use Latent Semantic Indexing (LSI) to match search results to the intentions of the searcher. Using synonyms, related keywords, and grammatical variations is an easy way to make your content more relevant to your end-user, and without stuffing the actual keyword into your copy!

4. Use Google Tilde to Find Related Keywords

If you are not yet using this you are missing out on a key SEO copywriting technique! If you add ~ before a keyword and perform a search, Google will show you a number of related keywords at the bottom of the page that Google finds relevant in relation to your search query. Use these keywords to increase the relevance of your content.
3 types of SEO copywriting

5. Write Long, In-Depth, Quality Content

The average web page ranking on the first page of Google has over 2,000 words. Moreover, evidence points to the fact that in-depth articles get more shares and links than short, superficial ones. Your SEO copywriting should aim for content that delves deep into the subject matter and provides real insight. But do not write lengthy content just to please search engines. Do it because you have knowledge and insight to share with your audience.

6. Take Advantage of The Long Tail

The problem with the “big”, “fat” keywords is that they usually are super competitive and ranking for them will require a huge effort. But in many cases there are lots of related searches that are much easier to rank for, such as “landing page” versus “how long should a landing page be?” Long tail phrases have a smaller search volume, but the search volume will be much higher as visitors are more motivated and likely to convert.
the benefits of long-tail keywords

7. Answer Your Prospect’s Questions

This should be a no-brainer for your SEO copywriting. If your prospects have questions about your product or service they will most likely type these questions into Google. Provide your potential customers with content that delivers credible answers, and they will visit your site. Provide them with better answers than your competitors and they will buy from you. Additionally, answering questions is a great way to take advantage of the long tail.

8. Get Your Content Noticed and Shared

Sharing gets you links and traffic, and the more “shares” your content gets, the more relevant and popular it will seem to Google. Getting your content out there and shared via relevant forums, blogs, influencers, newsletters, and the usual suspects like Facebook, Twitter, LinkedIn, Google+, etc. needs to be part of your SEO copywriting efforts. And don’t underestimate the incredible power of guest blogging!

9. Title Tags and Snippets are Still King

Are you including title tags in your SEO copywriting? You should! Your title tag is one of the first things Google looks at when categorizing individual web pages. And the combination of the title tag and “snippet” (meta description) is what searchers looking for your content will see in the SERPs (search engine results pages). So include keywords, but make your titles and snippets sound natural and focus on motivating prospects to click and convert. Any Questions?

Getting Started with SEO Copywriting

Now that you have 10 essential tips for SEO copywriting you are ready to get started creating the content your consumers expect and search for. If you already keep a journal or write a blog you most likely feel comfortable getting started and creating your own content. But what if SEO copywriting, or any kind of writing for that matter, are not really your strong suit? Here are some suggestions for you:

  • Maybe you have a writer or blogger in your circle of friends or business associates. Ask around and see what you can find.
  • Ask your professional network if they can recommend a copywriter, or know someone who can.
  • Most universities and colleges offer writing programs, and students need practice and internships.
  • Most temp staffing agencies like Vitamin T or Creative Circle can provide temp or full-time copywriters


Need SEO Copywriting Help?

Of course, you can save yourself a lot of time and trouble and have our team handle your SEO copywriting for you. Our content strategists and copywriters create relevant, engaging, and keyword-optimized content based on the research and analysis by our SEO team and implement, maintain, and monitor an SEO copywriting strategy for you. Why not get started by requesting your free SEO copywriting estimate?
And if you are still not sure how to get started with SEO copywriting don’t worry! Simply reach out and contact us. Our expert team will listen to you, answer your questions, and determine the best way for your business to get the SEO copywriting benefits you need. That is one of our specialties, after all!
Do you have any SEO copywriting tips you would like to share? Feel free to add your comments below so our audience can benefit as well, and grab our feed  so you don’t miss our next post! And feel free to share our SEO Copywriting Tips with your audience!
By Gregor Schmidt
Co-Founder / Digital Barista


Written by espressodev

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  1. Avatar

    Been out of the SEO game for 3 years now and this article is quiet helpful. Thank you Espresso Digital for the refresher.

    • Avatar

      You are very welcome, Vergielyn. Thanks for the kind words, and good luck getting back into the SEO game!

  2. Avatar

    Nice to be here. The list is really resourceful. This is very helpful for many bloggers.
    Great guide. Thank you for sharing.


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