Improving Website Design for a Better User Experience

Posted On December 24, 2018

Improving Website Design for a Better User Experience

Suggestions for Website Design Improvements

Every website serves a purpose. From simply providing information to selling products and services to interactive online communities there are all kinds of options. But the success of any website depends on how usable it is. If your business website is falling short in that regard improving website design for better usability is a must!

The design of your website has a huge impact on your online success. A well designed business or e-commerce website compliments your brand image and reputation. Effective web design and usability engages and converts visitors into consumers of your awesome product or service. However, if your website is lacking in design, chances are your visitors will simply move on to your competitor’s site.

Of course, effective and engaging web design is largely subjective. But there are some basic principles that make up good design. If you get the feeling that your business website is not all it can be these tips for improving website design for better usability are a great way to start.


Espresso Digital Blog - 6 Tips for Improving Website Design


6 Tips for Improving Website Design

Focus on Clean Typography

Modern consumers don’t read content; they scan it. By using large text and effective typography on your website you help your visitors easily scan the main message or information that you want to share with them. That includes making important text bolder, change the font color, or emphasize it to grab the attention of your website visitors.

Larger text also makes the content on your website easier to read. Remember that using short paragraphs, breaking up long sections of text with interesting headings, images, bullet points, etc. is another easy way for improving website design for usability.

Use Attractive Images

Optimizing your text content to satisfy mobile consumers is one way for improving website design for better usability. You can do even better by using attractive and captivating images. Humans are hardwired to respond to visual clues, so why not give them what they want?

Visual content is very powerful and influences our feelings, emotions, and even our actions. We recommend using a professional photographer to take photos of your company, team and products. That way you get high-quality images for use not only on your website, but also on your social platforms and even your company blog.

However, if you currently don’t have the time or budget to invest in a professional photo shoot or simply need some general high-quality images, you can make use of stock photography websites to add some flair to your website. Keep in mind that using only stock images can actually work against you.

Use White Space Effectively

The effective use of white space in web design is another very effective strategy for improving website design for better functionality. Basically, white space is intentional empty space between elements that provides an elegant, clean and uncluttered look to your business website.

White space can make your most important content stand out and contribute to the visual hierarchy on your website. Keep in mind is that white space doesn’t actually have to be white. Any solid colored background void of any other design elements that would distract from the main message serves as white or empty space.

Add Contrast

Another method for improving website design for better usability is adding contrast to your design elements. Contrast isn’t just about color. You should consider size contrast as well. White space can help you achieve color contrast to help your visitors differentiate between elements on your website. Size contrast is important when you don’t intend to play too much with colors in your design.

Size contrast can help you arrange the visual hierarchy on your website. Just like typography, you have to add some size to your elements to make them look more important than other elements. Generally speaking, more important design elements should be accordingly larger.

Use Creative Icons

The use of creative icons can greatly improve web design as well. You can use icons to add extra visual appeal to your website or to tell visitors what will happen when they click on particular links or elements. You can use icons throughout your website to bring attention to your menu items, call-to-action buttons or else.

Don’t forget to add your social media icons to refer visitors to your social networks as well. Your target audience can be powerful brand advocates, so make sure to use that to your advantage.

Adding icons as a strategy for improving website design for better usability is easier than most people think. There are a number of font icon repositories that offer a great deal of design styles and options. Icons are also available as stock graphics and images.

Improve Page Transitions

The popularity of the so-called long scroll websites lead to increased use of page transitions as a web design element. Nowadays it is very common to use transitions between page sections, especially if you have a one-page website. For example, parallax effects can provide a smooth transition from one section of a page to another.

If you’re considering using such transitions as a strategy for improving website design for better usability make sure they are smooth, fast and have a minimum impact on page load times. This avoids user frustration and site abandonment while improving visual appeal of your re-designed website.


Espresso Digital Blog - Final Thoughts on Improving Website Design


Final Thoughts on Improving Website Design for Better Usability

We hope you like our suggestions for improving website design for better usability. Keep in mind that you may want to consider other website improvements based on your specific needs are requirements. Depending on the nature of your business or industry you may need to add other features and design elements to satisfy your audience.

When it comes to improving website design for better usability the important thing is not to go overboard and adding every web design trend. Make sure that every element on your website has a purpose, instead of adding features and design elements because someone tells you they are cool!

The best approach is to optimize your website to meet or exceed the needs of your target audience. Ask yourself what your visitors expect to find, and then give it to them. Otherwise you simply risk losing existing and potential consumers, which could hurt your business.


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How Did Improving Website Design Work for You and Your Business?

So, did you try out any of our suggestions for improving website design for better usability? Which ones did you try out, and what kind of results did you achieve? Do you have any other tips or ideas for improving web design? Feel free to let us know!

Improving website design for better usability is critical if you want to provide the best possible user experience. This is especially true if you want to attract and engage the ever more demanding mobile consumer. If you need help feel free to reach out to us. Our highly caffeinated team will listen to your concerns, evaluate your needs, and come up with a list of things you need for improving website design for better usability. Even better, we can do it over a nice espresso or two. What a deal!

How Did Improving Your Website for Better Usability Go?

Did you recently undertake a web design or web development project? If so, did you incorporate any of our suggestions for better website usability? Did that help you achieve your business objectives? Or did you have problems with our suggestions? Please feel free to let us know so our audience can benefit as well, and grab our feed so you don’t miss our next post! And feel free to share our post with your audience!

Thank you! We appreciate your help to end bad business websites, one pixel at a time!

By Editor
Espresso Digital Blog

Written by Editor

We are a group of people in Tokyo and Sendai, Japan. Individually we are designers, strategists, creative technologists, and consultants. As a team we are focused on WordPress, E-Commerce, UX / UI Design, Search Engine Optimization, Website Optimization and Digital Marketing, and we love writing about these topics.

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