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The main purpose of your business website is to attract, engage and convert your target audience. Yet many business websites fail at engaging consumers. The main reason is content that is not aligned with your audience’s expectations. Take a look at these website conversion killers, how to identify them, and what to do instead.
There are a lot of options for building your business website. Among the most common are template websites and website builders. Here is what you need to know about how they compare to custom web design, and which is the most cost-effective option for your business.
Many business owners are so focused on their inbound marketing and lead generation needs they completely overlook other considerations. If you really want measurable business results from your website you first need to find a web design partner. Here are a few things you should focus on in order to find your ideal service provider.
Many B2B web design projects end up running late, which can lead to missed online marketing opportunities. The highly caffeinated team identifies the key reasons behind that, and what you need to do to keep your B2B web design project on track and on time.
Being creative does not mean you will have a great website. A website that will support your business objectives has to focus on the expectations of your target audience. Take a look at how great web design relates to user experience and how that benefits your online audience.
Building their own website and saving the cost of engaging a professional web designer or agency is very tempting for business owners. Unfortunately many of them end up paying the real costs of bad web design, which could actually cost them their business. take a look at how bad web design affects your online presence, and how you can do better yourself.