Branding

15 Essential Logo Design Considerations for Creating a More Effective Brand Identity

Your brand logo is the most important component of an effective brand identity and strategy, so careful consideration should be given to the type of logo that will work best for your business or product brand. We work with a lot of different logos in a variety of web and print projects, and we are always surprised by how many logos miss the mark in one or more areas. To help you do better here are some essential logo design considerations.

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