10 Common Business Website Errors That Will Keep Online Consumers Away, Guaranteed!
These Common Errors Hurt Your Website Engagement and Conversions!
Your small business website is an integral part of the branding and image of your small businesses. It serves as the place where potential and existing customers can explore and interact with your brand. But if you make any of these common small business website errors you greatly reduce the effectiveness of your website, and your online marketing efforts.
Only about 22% of businesses are satisfied with their conversion rates. HubSpot
Since it is responsible for capturing the spirit, essence, and vision of your brand, the design of your small business website is of critical importance. To prevent bad web design from repelling potential customers, here are ten common small business website design errors you must avoid!
10 Business Website Errors That Repel Visitors
Simple navigation menus are a must for your small business website. Keep your menu links and tabs as short and descriptive as possible. Lack of a clear navigation system can exasperate and drive away visitors.
Too Much Content
Small businesses want to convey as much information about their brand to potential customers as possible. However, a cluttered and packed website can be a huge turn-off. If your small business website contains too much information, text or even images you are likely to confuse and turn off visitors.
Focused on Design Instead of Functionality
Many small businesses focus too much on the design, colors, and layout of the website instead of the content and functionality. An effective color and layout scheme is key to attract visitors. However, it can be distracting and confuse customers if the website is overly flashy, glamorous or busy.
No Effective Call-to-Action (CTA)
Your CTA ensures that your site visitors know what you want them to do next. It instructs consumers as to where they can click to learn more about your small business, sign up for your newsletter, or shop online. An unclear or confusing CTA will result in lower engagement and conversions.
Hidden Contact Info
One of the most common small business website errors is to hide your contact info! If a visitor cannot easily find your brand’s contact information on your site, they will most likely leave immediately. Therefore your contact information should be both easily accessible and visible on every page of your site.
Excessive Third-Party Advertising
Many small businesses like to stretch their website budget by selling at least some advertising space on their website. But be careful! If the advertisements pop up too often or cover important areas on your website, they will annoy the visitors, compelling them to leave. Therefore ads must be placed prudently.
Not Focusing on Your Target Market
Another of the more common small business website errors is lack of focus! If a business is unaware of its target market and tries to satisfy the interests of all kinds of visitors, it will sabotage the brand’s clarity of purpose. Therefore you must identify your target market, and stick to it!
Not Speaking Their Language
Focusing on your target market also allows you to speak the language your audience expects. If you rely too much on industry buzzwords, technical jargon, or marketing mumbo-jumbo you will only confuse and alienate your audience.
This common small business website error is a huge red flag for your site visitors! If your site does not contain updated information about your business, products and services, consumers may assume that your business is preparing to close, or is no longer in business.
And the last of our common small business website errors is not only very common; it also greatly annoys our own content strategists. Put simply, grammatical errors can create an uncaring or unprofessional impression of your brand, discouraging potential customers.
Did You Make Business Website Errors?
If you made any of the above common small business website errors you need to fix them right away. The longer you wait the harder it will be to attract new visitors to your small business website, and convert them into consumers of your product or service.
63% of marketers say generating traffic and leads is their top challenge. HubSpot
Take a good look at your small business website. What do you see? Is this what you want your potential customers to see when they first visit your site? If the answer is yes you are done, and may now go and have a double espresso. Good for you!
But if you can identify even one of our common small business website errors on your website you may need professional help. Creating effective website content, building search engine friendly links, and building an effective small business website takes a lot of different skills. Doing this yourself is very tempting, but we definitely do not recommend it! Get the results you need, and hire a professional.
We Design Mobile-First Business Websites
Here at ESPRESSO.digital, we offer a full range of business website consulting and mobile-first web design services, including brand strategy and design, content strategy and creation, website design and development, search engine optimization, and business website hosting.
Feel free reach out to us and learn more about our business website design services. Our team can help you determine exactly what type of website and content you really need, and help you avoid making common business website errors. All you have to do is click the button below. The highly caffeinated team is here to help!
Do you have anything to add to our list of common business website errors? Maybe you have your own horror story you can share? Please leave your comments below so our audience can benefit as well, and grab our feed so you don’t miss our next post! And help other business owners get an awesome business website and avoid business website errors that repel visitors by sharing this post with them!
Thank you! We appreciate your help to end bad business websites, one pixel at a time!
By Gregor Schmidt
Co-Founder / Digital Barista