B2B Business Blogging Tips and Benefits
B2B Business Blogging Benefits
We are big advocates of content marketing, and blogging is a major aspect of content marketing. Unfortunately many business owners don’t see the value of having a business blog, or mistakenly believe that blogging is not effective for their business. As a result they are missing out on key B2B Business Blogging Benefits. That is unfortunate as with a little effort any kind of business can establish an effective blog and get B2B business blogging benefits at the same time.
There are a number of ways in which B2B business blogging benefits companies of any kind. Blogging is a great way to create relevant and up-to-date content for your website, which is essential for ranking on search engines. By blogging about their area of expertise business can also establish themselves as trusted resources, which leads to an increase in return visits to your website. And sharing your blog posts provides you with valuable backlinks, which is another cool business blogging benefit.
For those of you who are still not sure how a blog or blogging benefits your digital marketing efforts we have broken it down into the essentials. Take a look at how B2B business blogging works and how you can get the most B2B business blogging benefits for your business.
Basic B2B Business Blogging Tips
Below are some basic B2B business blogging tips to help you get started creating content and sharing it with your eagerly awaiting audience. You didn’t even know you had one of those, did you?
Why is Business Blogging Important?
Blogging is the #1 way to attract visitors to your website. Delivering relevant and informative content also positions your business as an industry leader and builds trust among your prospective customers.
B2B Business blogging does all the following:
- Drives website traffic
- Helps convert website traffic into leads
- Helps to establish trust and authority
- Holds both short and long-term results
According to Social Media B2B: “B2B companies that blog generate 67% more leads than those that don’t.”
Who Is Your Target Audience?
Focusing on the needs, challenges and expectations of your prospects and existing customers will help shape your blog content so that it resonates with your intended audience. Here is how to you can do that:
- Create several buyer personas
- Target each post to a specific persona
- Consider each stage of a buyer’s journey to conversion
According to Content Marketing Institute (CMI): “8 out of 10 people identify themselves as blog readers.”
Where Can You Find Your Audience?
Optimizing your blog posts allows your content to be found by search engines.Consider the relevant keywords or phrases that your consumers are searching for and incorporate these terms in your blog posts.
According to ContentPlus: “Websites with blogs have 434% more indexed pages than those without.” That’s a lot of pages!
Sharing your content on social media channels provides another excellent means for prospective customers to find you. Choose 2 – 3 social media channels that your customers frequent and promote your content on those channels.
77% of B2C companies have acquired customers from Facebook.
What Should You Write About?
To engage the biggest potential audience your blog needs to offer your visitors, leads, prospects, and existing customers with focused content that they are searching for and value. Here are a few things to keep in mind:
- Creative helpful and informative content that is relevant to your industry
- Create a catchy and keyword inclusive post title
- Focus each post on one specific area of interest
According to socialmarketingwriting.com: 80% of blog visits are new.”
When Should You Post?
The more often you blog the more likely your website will appear in search engines. For best results we recommend blogging at least twice a month, more often is better! So post often and consistently! Keep in mind that:
- Blogs get the highest traffic on Monday mornings
- Blogs published on Thursdays get the most social shares
According to socialmarketingwriting.com: “Businesses that blog daily get 5 times more traffic than those that post weekly or less.”
How Should You Get Started?
Start off and research some keywords. We recommend SEMrush to help you find the juiciest keywords and phrases! What do your viewers look for when they come to your website? What is a common problem you solve for them? Follow these basic steps for creating effective blog posts:
- Choose a relevant topic and keywords
- Create content that is helpful and desired by your buyer personas (see above)
- End each post with a call-to-action (CTA) and logical next step
- Promote your post on social media
According to Search Engine Journal: “Inbound leads cost 60% less than outbound leads.”
Getting Started with B2B Business Blogging
Now that you understand the benefits of B2B business blogging you may be eager to start your own business blog. Some of you may already be blogging, and just need a few reminders. You can simply use our B2B business blogging tips to get started.
Not everyone is a natural blogger, and forcing yourself will not provide the desired results. If that is you here are some options. Maybe you know an expert in your field who happens to blog. If not, check with your local college or university to see if they offer writing or blogging courses; students looking for course credit can be a very cost-effective option.
Be aware that students are not as experienced as professionals, so be sure to check that their posts meet your requirements. If you are interested in a more authoritative voice you may need to find a professional copywriter. You don’t want to create the wrong brand voice, after all!
Need Help with Your Blog?
Yes, it does help to have a well-designed blog to start. You can have awesome and relevant content, but it will not do you much good if your actual blog lacks mobile-first functionality and appeal. Modern and increasingly mobile consumers are getting ever more demanding and sophisticated. They will expect a lot from your blog, and you better deliver. We are here to help.
Is Blogging Part of Your Content Marketing Strategy?
Are you blogging? How is that working out for you and your brand? Is it helping your business and search rankings? Or do you feel that you are simply wasting your time and effort? If so, where do you feel you are falling short? Please leave your comments below so our audience can benefit as well, and grab our feed so you don’t miss our next post! And feel free to share our content marketing checklist for blogs with your audience!
Thank you! We appreciate your help to end bad business websites, one pixel at a time!
Espresso Digital Blog