52 Local SEO Strategies Any Small Business Can Implement


Posted On December 6, 2018

Local SEO Strategies Any Small Business Can Use Now


Why You Need to Consider Local SEO Strategies

Many small businesses have a brick-and-mortar location such as a retail store, restaurant, or office. And as a local business you of course hope to attract local consumers. So how exactly can you go about that? One very effective way is to focus on local SEO strategies to improve your local search results.

Getting found by your local target audience involves a process called local SEO. Just like there are things you can do to make search engines rank your website higher there are things you can do to tell search engines all about your local business! For those of you new to this here is how local SEO works.


50% of consumers who conducted a search on their smartphone, and 34% who searched on a tablet visited a store within 24 hours! Business 2 Community


Optimizing Your Website for Local SEO

Before you can really benefit from local SEO strategies for your business you first need to make sure that your online presence is optimized. Unfortunately many websites we come across are lacking essential elements, which prevent them from implementing any of these local SEO strategies. If you are new to local SEO this infographic from Sonic Boom will help you understand what you must do to succeed at local SEO.


Espresso Digital Blog - Local SEO Infographic

Infographic courtesy of Solar Boom

52 Local SEO Strategies

This article from Search Engine Journal lists 52 things you can do to attract and convert local consumers. Some of the things you must do include:

  1. Optimizing local listings and citations
  2. Optimizing your website and its content – Check out our guide to creating SEO-friendly content
  3. Working on and optimizing the links to your website – Here is a local SEO checklist to get you started

Read the article and learn how SMBs like you get started with local SEO. It also provides more resources and directories for listing your local business.

A Step-by-Step Guide to Local SEO

By now you will have a much better understanding of what you must do to make sure you actually succeed implementing your own local SEO strategies. But if you believe that is all there is I must disappoint you! You are actually just at the tip of the iceberg with local SEO strategies. This infographic from Pickaweb will outline all the other local SEO strategies you can implement. Take a look; there has to be something that works for you!


Espresso Digital Blog - A Step-by-Step Guide to Local SEO
Infographic courtesy of Pickaweb

Additional SEO Resources You May Want To Check

If you are new to SEO, or simply want a better understanding of how search engine optimization works and how you can apply it to your digital marketing strategy you may want to check out these posts from our blog:



Espresso Digital Blog - Innovative SEO Tools


Other SEO Tools

If you are interested in doing your own SEO you can save a lot of time by using professional SEO tools. While there is an almost endless variety of free and premium tools available many of them are of questionable use. Part of our SEO tips is to use industry-standard tools like these:

Here at the highly caffeinated agency we use all of the above on a daily basis. We know and trust them, and so should you. If you have any questions or need some additional info please feel free to reach out to us!

We Can Help You With Local SEO Strategies

Of course, you can save yourself a lot of time and trouble and have our team help you implement these local SEO strategies for your small business. Small business and local SEO are one of our specialties, after all! As a leading SEO agency we are experts at creating websites and search strategies that do better on Google and Bing.

And if you are still not sure about how local SEO strategies will benefit your small business, don’t worry! Simply reach out and contact us. Our expert team will listen to you, answer your questions, and make sure that your small business has all the local SEO basics covered.

Are You Getting Found by Local Consumers?

Do you have anything to add to these local SEO strategies? Feel free to add your comments below so our audience can share in the fun, and grab our feed so you don’t miss our next post! And feel free to share these local SEO tips with your audience!

Now, there are consumers looking for businesses just like yours. Will they find you?

By Gregor Schmidt
Co-Founder / CXO

Written by Gregor Schmidt

Gregor is Co-Founder of PixoLabo, a multilingual WordPress web design studio based in Japan, and has over 25 years of experience in web, UX and information design. Gregor consults and mentors startups in Asia and the US, and is an adjunct professor of design and user experience, as well as a foreign language editor at the Tohoku University School of Medicine. He lives with his wife, an award-winning Japanese designer, and photographer, in Sendai, Japan. When he is not working he enjoys writing, traveling, gardening, and sampling new street food.

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