5 High-Converting Landing Page Designs You Should Implement for Your Online Marketing
Why High-Converting Landing Page Designs Are a Must!
The digital age is firmly upon us. We are sure you noticed that already! And while this is exciting for some, it does present increasing challenges for online marketers. Why? Because before you can even begin to market your excellent product or services, you must first rise above the digital noise and actually get noticed by your target audience. This is why high-converting landing page designs are critical!
As of January 2018 there were over 1.3 Billion websites on the Internet. Website Hosting Rating
Imagine this; you are looking for a new product or service. Like most of us, you Google it, and that friendly search engine spits out a bunch of options for you to explore. Maybe you pick the first option, or perhaps you are a bit more sophisticated, and harder to satisfy. So you look around for a bit, that’s cool. And sooner or later you make your decision. But what prompted you to do so? Most likely, the landing page design itself appealed to you.
But what exactly about that design appealed to you? High-converting landing page designs tend to consist of the same elements. That part is pretty straight forward. But merely adding these elements to your landing page may not do the trick! You most likely will need to tweak them to match the expectations of your target audience. Here are some ideas for you!
Elements of High-Converting Landing Page Designs
An Engaging Blurb
Be sure to tell visitors right away what your landing page is all about. No need to be shy; it actually works better if you are really direct and to the point. We usually recommend something short and impactful; that makes it easier to remember your brand and message. Be sure to create content that will continue the conversation, and add a few keywords for better search engine results.
High-converting landing page designs don’t allow for a lot of text content. Studies have shown that too much information on your landing page simply overwhelms your visitors to the point they go elsewhere. You can keep it short and simple and still convey enough information through a quick product or explainer video.
The main idea behind landing pages is to start a conversation with potential consumers. Usually, that requires a bit of info, so you know who you are talking to. The easiest way to collect that info on your landing page is through a simple form. Simple is the operative word here! If you ask for too much information right up front, most visitors will not complete the form, and you end up talking to yourself.
Optimized Call to Action (CTA) Buttons
The best landing page design in the world is pretty much useless if your website visitors are unable to take action. So you need to spend a bit of time here and determine the best strategy for you. Generally, we recommend you avoid generic terms like “Sign Up.” Instead, we recommend giving away something in return or instilling a sense of urgency in your potential consumers.
Of course, this is only scratching the surface here. If you want to drill down into specifics, take a look at this excellent infographic from explainer video company BreadnBeyond. It will give you some unique insights into high-converting landing page designs.
5 High-Converting Landing Page Designs
Infographic courtesy of BreadnBeyond
Applying These High-Converting Landing Page Designs Yourself!
Now that you understand the components of high-converting landing page designs, you can start optimizing your own landing pages. We always recommend starting with what we call the “low-hanging fruit” first. Maybe you just need to make a few minor tweaks, such as improving the offer or simplifying your form.
In some cases, however, you are better to start from scratch and create a new landing page or pages for your digital marketing campaign. Our high-converting landing page designs outline all the steps you need to consider. To achieve the best results, you may want to consider working with a professional web designer to create your landing pages and forms, and a professional copywriter to help you with the content.
Additional Tips and Resources for Building a Business Website
If you need to get your business established and noticed online, you may find these posts from our blog helpful as well:
- 69 Website Design Tips to Build A Business Website That Meets Your Business Objectives!
- The Elements of an Effective Business Website That Will Support Your Business Objectives!
- 7 Simple Steps to Help You Build a Business Website That Actually Meets Your Business Objectives!
- 13 Simple Ways How Any Business Can Increase Their Website Conversions in 2018
- 10 Key Business Website Redesign Considerations to Help You Meet Your Business Objectives
- Why You Should Consider Improving Inbound Marketing With Website Redesign
- 10 Common Business Website Errors That Will Keep Online Consumers Away, Guaranteed!
- Are Your Digital Marketing Efforts Going Nowhere? Try These Simple Tips Instead!
- Your Business Website Is Killing Your Business! Is That What You Really Want?
- Conversion Rate Optimization for Business Websites
- Yes! Any Business Can Build a Digital Marketing Strategy to Thrive and Survive in the Digital Age!
- How You Can Build a Small Business Website that Attracts and Converts Online Consumers!
How Can We Help?
Here at PixoLabo, we offer a full range of web design services, including professional landing page design, and search engine optimization to help you create your own successful landing pages. Contact us to learn more about our small business web design and digital marketing services, and how our team can help you achieve your business goals through creating successful landing pages for your next digital marketing campaign.
Do you have anything to add to our high-converting landing page designs? Please leave your comments below so our audience can benefit as well, and grab our feed, so you don’t miss our next post! And help your associates and partners do better with digital marketing by sharing this post with your audience!
Thank you! We appreciate your help to end bad business websites, one pixel at a time!
Espresso Digital Blog